BDP has collaborated on the design of Google's new UK headquarters, which the company has named 'Platform 37'. The naming strategy suggests a deliberate branding approach tied to the building's identity and market positioning rather than a generic corporate label.
The project reflects Google's ongoing commitment to significant physical presence in London's commercial real estate sector. For architects and design professionals, the commission underscores how large-scale tech operators continue to view bespoke, strategically-named workspaces as extensions of their corporate identity.
BDP's involvement in a high-profile tech headquarters refresh demonstrates the practice's reach into large-format commercial work. The project sits within a broader trend where technology companies differentiate their real estate through distinctive naming conventions and architectural vision rather than standardised office templates.
For building design consultants and project managers, the commission highlights client expectations for workplaces that function simultaneously as practical operational bases and branded environments. How Google's 'Platform 37' integrates functional workspace requirements with identity-driven design will likely influence similar briefs across the UK tech and corporate sector.
